With the MRI platform, our agency can bring objectivity to new clients in order to build trust and relationships.
Our department can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.
The Market Ready Index® Assessment delivers an objective analysis of an integrated marketing communications (IMC) program: Branding, Sales, Multimedia, Marketing, Events, Public Relations, Social Media, Design, Advertising, and Digital. The resulting MRI Report helps clients better understand how prepared the messages are to meet business objectives.
Consulting with Context
Market Ready Index® Analysts provide expert perspective on MRI Reports across all channels of Communications. Secure and confidential, Analysts work one-on-one with clients, agencies, and leadership to understand the data and to discuss the options available in order to make strategic decisions that turn issues into action items.
Market Ready Index® Monitoring provides realtime feedback that answers: “How are we doing?” Access the MRI Dashboard to compare initial analysis with improvement initiatives to understand impact and efficacy. Integrate business intelligence across all channels to correlate actions to outcomes, providing proof that investments are generating returns.
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MRI® Helps Build Best-in-Class Advertising Agencies
Most advertising agencies struggle to differentiate their services, measure campaign performance, and demonstrate a positive impact on the clients’ return on investment. Market Ready Index helps account leadership win more business, monitor channel performance, and validate marketing effectiveness.
MRI® Helps Marketing Make Informed Decisions
Marketing departments are consistently challenged to improve strategies, manage performance-related activities, and right-size budgets to meet business objectives. Market Ready Index addresses these objectives by helping marketing leadership make informed decisions, monitor real-time performance, and demonstrate ROI.
MRI® Helps Leadership Exceed Business Objectives
Leadership owns the responsibility of developing a competitive strategy that shows how specific investments will generate desired results. Market Ready Index helps executive leaders formulate compelling strategies, optimize marketing channel budgets, and realize critical business outcomes.