The Source for Truth in MarCom
Market Ready Index® is the New Discipline for Optimizing Integrated Marketing Communications.
WATCH VIDEO
Currently v3.0b
A Market Ready Index® Score Represents How Prepared a Company is to Compete
Leveraging Human and Business Intelligence to assess and optimize the performance of Integrated Marketing Communications.
With Market Ready Index, our agency can bring objectivity to the work in order to leverage data-lead creativity for our clients.
Our department uses Market Ready Index to measure every channel with Sender Analytics, which means we can manage every channel.
With Market Ready Index, our leadership team can make strategic decisions because the data tells us how to meet our goals.
Market Ready Index® Certified
Market Ready Index® certification requires the successful completion of training courses specifically designed for the analysis of Integrated Marketing Communications. These courses provide a foundation for success and a blueprint for individuals adopting the discipline.
Consulting with Context
Market Ready Index® Analysts provide expert perspective on MRI Reports across all channels of Communications. Secure and confidential, Analysts work one-on-one with clients, agencies, and leadership to understand the data and to discuss the options available in order to make strategic decisions that turn issues into action items.
Market Ready Index® Certified
Market Ready Index® certification requires the successful completion of training courses specifically designed for Chief Marketing Officers. These courses provide a foundation for success and a blueprint for organizations adopting the discipline.
Subscribe to MRI® for News, Updates, Events.
MRI® Helps Build Best-in-Class Advertising Agencies
Most advertising agencies struggle to differentiate their services, measure campaign performance, and demonstrate a positive impact on the clients’ return on investment. Market Ready Index helps account leadership win more business, monitor channel performance, and validate marketing effectiveness.
Read More
MRI® Helps Marketing Make Informed Decisions
Marketing departments are consistently challenged to improve strategies, manage performance-related activities, and right-size budgets to meet business objectives. Market Ready Index addresses these objectives by helping marketing leadership make informed decisions, monitor real-time performance, and demonstrate ROI.
MRI® Helps Leadership Exceed Business Objectives
Leadership owns the responsibility of developing a competitive strategy that shows how specific investments will generate desired results. Market Ready Index helps executive leaders formulate compelling strategies, optimize marketing channel budgets, and realize critical business outcomes.
Read More
