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The Perilous Role of the Red Shirt FCMO
January 13, 2022
If the C-Suite was Star Trek, Fractional Chief Marketing Officers (FCMOs) would be the red shirts of the leadership team. Just like our namesakes, we have a very small window within a perilous situation…
VIDEO: Understanding Sender Analytics
October 27, 2021
By leveraging Sender Analytics, performance data for the beginning of the process, businesses can better impact outcomes…
Understanding Sender vs Receiver Analytics
August 21, 2021
Receiver Analytics measures what happened at the end of the communications process. Sender Analytics impacts performance at the beginning: before the media investment has been made.
The Periodic Table of Communications
August 20, 2021
The Periodic Table of Communications is a categorization or canonical form of channels, subchannels and elements for understanding and evaluation of integrated marketing communications.
March 1, 2021
Personal Branding refers to the deliberate effort to craft and influence public perception and persona of an individual by positioning them as an authority, personality, or notable figure in their given industry.
February 23, 2021
Domestic branding is a form of geographical branding used to differentiate a product or service by using a defined, local region (state, county, etc.) to add authenticity to the brand’s positioning.
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