MRI® Resources
Research, data, trends, best practices of integrated marketing communications.
The Source of Truth in Marketing Communications.
Market Ready Index® is a disruptive marketing technology platform focused on optimizing performance across all channels of communications.
Our mission is to accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes.
- Advertising (18)
- Branding (9)
- Design (9)
- Digital (7)
- Events (10)
- Integrated Marketing Communications (13)
- Marketing (9)
- Multimedia (9)
- Public Relations (13)
- Sales (6)
- Sender Analytics (1)
- Social Media (4)
MRI® most recent research, data, trends & best practices.
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Understanding Sender vs Receiver Analytics
Receiver Analytics measures what happened at the end of the communications process. Sender Analytics impacts performance at the beginning: before the media investment has been made. -
The Periodic Table of Communications
The Periodic Table of Communications is a categorization or canonical form of channels, subchannels and elements for understanding and evaluation of integrated marketing communications. -
Personal Branding refers to the deliberate effort to craft and influence public perception and persona of an individual by positioning them as an authority, personality, or notable figure in their given industry. -
Domestic branding is a form of geographical branding used to differentiate a product or service by using a defined, local region (state, county, etc.) to add authenticity to the brand’s positioning. -
Schema is the representation of a plan or theory in the form of an outline or model, used and applied to support objectives. -
Branding refers to the names, terms, designs, symbols, designs intended to identify the goods and services of one seller and create distinct images and associations in the minds of prospects, customers, and stakeholders.
