Philanthropy means taking action and getting your business into the local community to make donations and real efforts to give your resources, products, and/or services to a good cause. While making public monetary donations provides an example of one form of philanthropy, your business could also donate products or contribute time to volunteer efforts.
Philanthropy is a selfless act that reflects positively on your business. Typically, your philanthropic efforts will take place locally, as well, meaning you will build credibility and trust within your local markets. By proving you care in a real, tangible manner, your brand can make a significant, positive impact with its target audience.