Your multimedia content can take many forms and can occupy many spaces. By definition, it must contain some combination of media that comprises a final, finished product that is delivered to an audience. A video with narration and a text overlay is a classic example of multimedia. A podcast that streams simultaneously across social media platforms is a more advanced form.
A well-constructed collection of media can create awareness, engagement, and revenue if it communicates a value proposition that resonates with its audience. A flashy video with a timely message relative to the specific person viewing could be the difference between you converting a suspect into a prospect on social media or causing them to click to another page. Multimedia knowledge and practice is paramount for achieving success for you and your business.