The Source of Truth in Marketing Communications.
Market Ready Index® Monitoring provides ongoing feedback that answers: “How are we doing?” Integrate business intelligence across all channels to correlate actions to outcomes, providing proof that investments are generating returns.
The Market Ready Index® Platform provides secure access to the MRI Dashboard to compare initial analyses against improvement initiatives to understand impact and efficacy of channel and subchannel performance.
Learn how MRI® Monitoring helps improve IMC.
Compare initial assessments and benchmarks against third -party business intelligence
Take action, based on quantitative and qualitative data, to impact Sender Analytics with data-led creativity
Optimize, Strategy and Insights
Monitor benchmarks, data and visualizations to optimize all channel and subchannel performance
"Whatever we can measure we can manage, grow and improve."
- Alice Heiman, Chair of Sales, Market Ready Index® Advisory Council
Learn how to define channels, differentiate subchannels, and explore how each is performing
Real-time data and analysis, across all channels and subchannels, in a single dashboard
An objective perspective from multiple sources generating both quantitative and qualitative data
Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel
Visual presentation, discussion of data, and channel-by-channel review to improve knowledge transfer
From upload to download, MRI supports clients, agencies and leadership throughout the assessment process
With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.