The Market Ready Index® Suite.
The Market Ready Index toolset helps to improve return on investment across all channels of integrated marketing communications (IMC). With data-driven decision-making, MRI® objectively evaluates, accurately monitors, and positively impacts business outcomes.
An objective evaluation — based on data, discipline, and best practices — to understand and improve integrated marketing communications.
helps Agencies identify strengths and weaknesses, produce data-driven creativity
helps Marketers assess current positioning, make informed decisions
help Leaders assess MarCom performance, meet business objectives
Real-time access to Sender Analytics, providing critical insights for campaign optimization across all channels of communications.
Accurate baseline and benchmarks to establish perspective and understanding
Timely and actionable business intelligence for ongoing strategic decision making
Responsive alerts based on client objectives and key performance indicators
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Experienced Analysts to help objectively understand the data, identify opportunities for improvement, and facilitate change.
Adaptable to the workflow of most B2B, B2C, and Non-Profit organizations.
Accessible by all roles and responsibilities on any internet-enabled device.
Affordable for small- and mid-sized agencies and departments.
With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.
Our department can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.