Market Ready Index® Solves Problems.
Market Ready Index accelerates the understanding of integrated marketing communications (IMC) for different roles, responsibilities, and priorities. Utilizing best practices, patented technology, and a disruptive discipline, MRI® provides a new tool for problem-solving.
MRI® Helps Build Best-in-Class Advertising Agencies
Most advertising agencies struggle to differentiate their services, measure campaign performance, and demonstrate a positive impact on the clients’ return on investment. Market Ready Index helps account leadership win more business, monitor channel performance, and validate marketing effectiveness.
MRI® Helps Marketing Departments Make Informed Decisions
Marketing departments are consistently challenged to improve strategies, manage performance-related activities, and right-size budgets to meet business objectives. Market Ready Index addresses these objectives by helping marketing leadership make informed decisions, monitor real-time performance, and demonstrate ROI.
MRI® Helps Leadership Exceed Business Objectives
Leadership owns the responsibility of developing a competitive strategy that shows how specific investments will generate desired results. Market Ready Index helps executive leaders formulate compelling strategies, optimize marketing channel budgets, and realize critical business outcomes.
MRI® Helps Sales Leaders Meet Goals
Sales leaders constantly work to drive new business and to retain current customers in order to meet goals. Market Ready Index helps Sales Leaders achieve those goals by providing knowledge, data, and resources to understand what resonates within its target audience — and why.
MRI® Helps Investors Better Evaluate Financial Opportunities
Most Investors struggle to quantify the value of integrated marketing communications and an investment's market readiness related to growth potential. Market Ready Index enables venture capitalists to better understand strengths, weaknesses, and opportunities to enable critical decision-making.