Executive public relations focuses on your company’s leaders as individuals rather than on the business as a whole. With executive public relations, your business promotes work specific to its highest-ranking personnel, such as highlighting an interview your CEO conducted with a reputable source or announcing awards/achievements of your company’s executives.
Your executives are important, powerful pieces of your company and of your brand. Getting them media attention and spotlighting their achievements can reflect well on your company without any direct sales pitch or advertising effort attached. By highlighting their successes, you’re able to showcase your company’s health and progress as well.