E-commerce captures the act of buying and/or selling online, but it can also be broadened to refer to the exchange of orders, invoices, and other business documents via online means. Any purchase or sale, or any work related to the purchasing or the selling of products, can fall under this category.
With over 2 billion digital buyers worldwide, e-commerce accounts for more than 14 percent of all retail sales. These numbers are only growing every year, making your business’ efforts online vital now and into the future. Successfully implemented, e-commerce represents a viable, scalable revenue stream. Ignored, however, and your business can miss opportunities to engage prospects and to turn them into customers and/or advocates.