A blog can share news, upcoming events, and/or lessons learned from your business. It can also provide more lighthearted and fun content, such as anecdotes or quick, engaging videos and photos. Your blog, updated frequently, gives prospects, customers, and stakeholders alike a place to visit to learn from and to engage with your brand.
Blogs drive traffic to your website and attention to your company. Executed properly, this can provide both education and entertainment, leading to a highly shareable experience for the consumer. As more people read and share your blog posts, you create more opportunities to engage them and to help them learn more about your brand and its products and services.