The MRI® Team

Diverse professionals and subject matter experts committed to a common goal.


Innovating Sender Analytics.

Collaborating on a new discipline in Communications.

Our Mission

To accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes.

Our Vision

To establish a new standard of evaluating integrated marketing communications – optimizing human, business, and artificial intelligence that enables data-driven creativity to improve Sender Analytics.

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Kevin Popović
FOUNDER

Inventor of the Market Ready Index concept and methodology

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Chauncey Smith
CO-FOUNDER

Award-winning expert in sales and marketing strategy development

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Karen Picard
SUPPORT

Focused on client success, data analytics and reporting.

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Raul Navarro
CTO

Thought leader in systems development and SaaS platforms

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Victor Nieto
CO-CTO

Senior Software Engineer of large and small business applications

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Jeffrey Wood
COMMUNICATIONS DIRECTOR

Award-winning creative director and communications specialist

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Hunter Homistek
COMMUNICATIONS MANAGER

Journalist, multimedia specialist, and community educator


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