Marketing and Sales
My name is Chauncey Smith, and I am an expert in marketing and sales. Throughout my 30-year career, I've honed my expertise in sales and marketing strategy development. Following Peter F. Drucker's goal of marketing strategy — "to plan, organize, integrate, motivate, and measure" — I developed my craft while working for some of the most respected names in healthcare, such as Becton, Dickinson, and Company (BD), GlaxoSmithKline, and Fisher Scientific. In my role with MRI, I seek to drive innovation and above-market performance by combining sharp analytic insight, differentiation, and effective plan implementation.
Located in Pittsburgh, PA | Chauncey.Smith@MarketReadyIndex.com
Strategic Marketer, Becton, Dickinson, and Company
Implemented marketing strategies for multi-billion-dollar medical technology company Becton, Dickinson, and Company.
Senior Brand Manager, GlaxoSmithKline
Operational and financial responsibility for a portfolio of prescription dermatology drugs with annual sales of $50 million.
Business Development, Area Vice President, Medsn/Indegene
Directed various marketing operations for Indegene, a pharmaceutical and healthcare-focused research and development services company.
Pharmaceutical/Biotech Segment Marketing Manager, Thermo Fisher Scientific
Creates value for key stakeholders through three premier brands, Thermo Scientific, Fisher Scientific, and Unity™ Lab Services.
Need an innovative solution rooted in data and analytics? Let's talk.
When I took over this company there several problems that needed to be addressed. At the top of the list was corporate branding. This is where I turned to my trusted advisor Kevin Popovic. Having worked with Kevin in the past I knew I would get someone who had the creative talent and passion to drive a meaningful solution. Kevin lead us through the assessment, ideation and implementation of our new brand which has served as the foundation to remake this company.
First, I want it on record that you provided us with excellent work. In addition, your personal commitment to the NobelBiz team spirit was an incredible added value in so many ways. You’re a leader and an often inspiration. I found that you were equally interested in providing sound advice while, similarly, able to accept insights and direction. You are a special person with a valuable service!