MRI® Certified Analysts

IMC Experts responsible for Assessment and Consulting based on MRI® best practices.


The Source for Truth in MarCom.™.

Experts in Integrated Marketing Communications

Our Scope

Market Ready Index® Analysts assist clients in utilizing a disruptive marketing technology platform focused on optimizing performance across all channels of communications.

Our Service

MRI® Analysts are experts in Integrated Marketing Communications, active in the field, and trained on the discipline, system, reporting and monitoring.

ABOUT MRI® ANALYSTS

Market Ready Index® Certified Analysts


Market Ready Index® Analysts apply objective evaluation to Integrated Marketing Communications.

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Kevin Popović
MRI® Certified Analyst

Expert in Integrated Marketing Communications, Founder of Market Ready Index®

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Chauncey Smith
MRI® Certified Analyst

Expert in Fortune 500 Sales and Marketing, Co-Founder of Market Ready Index®

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Alice Heiman
MRI® Certified Analyst

Author, Speaker, Expert in Sales, Sales Training, Management and Leadership

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Miro Copic
MRI® Certified Analyst

Expert in Branding, Strategy, Leadership, Professor at San Diego State University

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Gary Napotnik
MRI® Certified Analyst

Expert in Demand Generation, Marketing Strategy, Advertising, Digital Marketing

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Juha Herranen
MRI® Certified Analyst

Strategic leader, Marketing, Advertising, and Business Development Expert.

Market Ready Index® Certified

Market Ready Index® certification requires the successful completion of training courses specifically designed for the analysis of Integrated Marketing Communications. These courses provide a foundation for success and a blueprint for individuals adopting the discipline.

REVIEW TRAINING

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Understanding Market Ready Index® Certified


Market Ready Index® Analysts provide an objective perspective to the leadership and organizations they support.

  1. 1
    Multi-Disciplined

    An expert-level understanding of Integrated Marketing Communications.

  2. 2

    Data-Driven

    Leverages Sender Analytics to optimize MarCom performance and increase ROI.

  3. 3

    Technology-Enabled

    Facilitates cross-functional collaboration to align and execute against objectives..


Get Market Ready Index® Certified
Learn how Sender Analytics impacts Market Performance.

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