MRI® Analysts

IMC Experts responsible for Assessment and Consulting based on MRI® best practices.


Innovating Sender Analytics.

Experts in Integrated Marketing Communications

Our Scope

Market Ready Index® Analysts assist clients in utilizing a disruptive marketing technology platform focused on optimizing performance across all channels of communications.

Our Service

MRI® Analysts are experts in Integrated Marketing Communications, active in the field, and trained on the discipline, system, reporting and monitoring.

ABOUT MRI® ANALYSTS

Market Ready Index® Certified Analysts


Market Ready Index® Analysts apply objective evaluation to Integrated Marketing Communications.

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Kevin Popović
MRI® Certified Analyst

Expert in Integrated Marketing Communications, Founder of Market Ready Index®

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Chauncey Smith
MRI® Certified Analyst

Expert in Fortune 500 Sales and Marketing, Co-Founder of Market Ready Index®

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Alice Heiman
MRI® Certified Analyst

Expert in Sales Training, Lead Generation, Customer Retention and Referral Generation.

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Joel Layton
MRI® Certified Analyst

Expert in Demand Generation, Lead Generation, and the Customer Journey.

What Market Ready Index® Clients Say


Insights from Professionals Who Work with MRI® Certified Analysts

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With MRI Analysts, our agency can bring objectivity to new clients in order to build trust and relationships.

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Our Analyst can measure every channel with Market Ready Index, which means our department can manage every channel.

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With MRI Analysts, our leadership team can make strategic decisions because the data tells us how to meet our goals.

Chief Executive Officer

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