Chair of Branding
Market Ready Index® Advisory Council
Member since 2015
MRI Advisory Council, Chair of Branding
Miro Copic is Chair of Branding of the Market Ready Index® Advisory Council, responsible for the oversight and direction of Branding. He is the Co-Founder and Principal Partner at Bottomline Marketing LLC, a strategic brand consulting firm that helps companies unlock significant value in their marketing discipline. For over 3 decades he has spent scaling businesses, turning around divisions and relaunching products for billion dollar, multi-national conglomerates.
Recognized in his Field
Accolades directly related to his professional accomplishments, providing the confidence and leadership required to chair Branding for the Advisory Council.
Experienced scaling businesses, turning around divisions and relaunching products for billion dollar, multinational conglomerates.
Represents San Diego State University as media speaker on marketing, branding, and business issues in local and national press.
Milestones that qualify Miro to serve as the Chair of Branding of Market Ready Index® Advisory Council.
VP, Marketing,Sales and Product Development,
News Corporation (SKY Latin America)
Employee number 13: focus on leading marketing, sales, public relations and product development functions for Newscorp's satellite TV business in Latin America: $21M budget, 6 direct reports, 50+ regionally based employees.
SVP Marketing & Product Management,
Oversaw a marketing budget of $38 million with a global responsibility for over 13 leading brands. Relaunched Dungeons and Dragons, Magic, the Gathering, the first online game at that time.
Lecturer, San Diego State University
Lecturer in the MBA Program teaching Strategic Brand Management and Marketing 101 in the School of Business representing SDSU as media speaker on marketing, branding, and business issues
Co-Founder & Principal Partner, BottomLine Marketing
Enable companies to better understand how to use their brand and brand extensions towards accomplishing larger key business milestones.
Knowledgeable, Strategic, Professional
Miro has mastered different aspects of Communications which makes him an exemplary advisor for Integrated Marketing Communications.
Leads strategic brand consulting firm that helps companies unlock significant value in their marketing discipline.
For over 3 decades, responsible for Pepsico, Frito Lays, Savoy Brands, Warner Brothers, Disney, Turner, Fox, Saban and more.