Chair of Design
Market Ready Index® Advisory Council
Member since 2018
Design Workshops Facilitated
MRI Advisory Council Chair of Design
James White is a founding advisory council member of Market Ready Index®, responsible for Experience Design thought-leadership and oversight. As a proactive and influential strategist with 20+ years of consulting and design experience, James has architected brand, product, and customer experiences that have led to triple digital growth for his partners. He Co-chaired Design Forward Summit, is a Designer in Residence at UCSD Design Lab and an active voice in San Diego’s 2024 Design Capital bid.
Recognized in his Field
Accolades directly related to his professional accomplishments, providing the confidence and leadership required to lead the Advisory Council.
Co-Chair Design Forward Summit
Designing Tomorrow, Today. Lead architect of a 3-day design summit to ignite conversation and action around how human-centered design (HCD) can improve the way we live, work and play, and provide businesses, educators and government with the tools to affect real and lasting change.
Milestones that qualify James to serve as the Chair of Design of Market Ready Index's Advisory Council.
Chief Strategy Officer, FreshForm
Lead strategist at FreshForm, an Experience Design Consultancy. Design thinking inspires the passionate team of thinkers, makers and doers to collectively shape personal experiences between brands and their audience.
Challenging business paradigms with design thinking and the pillars of Viability, Feasibility, Desirability, Sustainability
Faculty, San Diego State University
Teaching Creativity + Innovation to undergraduate and graduate students in the Fowler College of Business, and abroad.
People. Passion. Purpose.
James is driven by a determination to design with people, rather than designing for people, letting users’ experiences drive decision-making to provide a better experience and a positive and repeatable RoE (Return on Experience).
Chief Strategy Officer
Applying design thinking to re-image and re-engineer brands and organizations from the inside out.