About MRI®

Market Ready Index® is a disruptive marketing technology platform focused on optimizing performance across all channels of communications.

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The Source of Truth in Marketing Communications

Our Mission

To accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes.

Our Vision

To establish a new standard of evaluating integrated marketing communications – optimizing human, business, and artificial intelligence that enables data-driven creativity to improve Sender Analytics.


Leadership Team

The innovative people behind the marketing technology.

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Kevin Popović

Inventor of the Market Ready Index concept and methodology.

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Chauncey Smith

Award-winning expert in sales and marketing strategy development.

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Raul Navarro

Thought leader in systems development and SaaS platforms.

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Admon Dallo

Focused on organizational and operational efficiency.

Our History

The concept of Market Ready Index has evolved with every application.

  1. Concept Development

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    MRI was developed to solve a common agency problem: How can we objectively evaluate client communications in order to meet business outcomes?

  2. MRI 1.0

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    MRI 1.0 evaluated client marketing communications based on business information and objectives to provide insights and analytics.

  3. MRI 2.0

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    MRI 2.0 identified the relationships between related data sets to generate meaningful benchmarks, critical insights, and predictive analytics.

  4. MRI 3.0

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    MRI 3.0 leverages a SaaS platform to generate assessment reports, real-time dashboard monitoring, data integration, and artificial intelligence.

The Market Ready Index® Advisory Council

Experts, Analysts, and Academics committed to establishing the Market Ready Index® Standards of Best Practices in Communications.

Members of the Advisory Council are educated in their disciplines, many earning post-graduate and doctoral degrees. They have achieved professional excellence and have established themselves as speakers, authors, and thought leaders among their peers. Many are educators, teaching in colleges and universities and contributing their scholarly research to fellow professionals and students alike. Read more...

Sender Analytics vs. Receiver Analytics

How Market Ready Index® is Differentiated in the Marketing Technology Industry

  1. 1
    Transactional Model of Communications

    Key components of Sender, Message, Form, Channel, Receiver, Impact, Noise, and Feedback.

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    Receiver Analytics

    Most communicators measure for Receiver Analytics, the result of the message.

  3. 3
    Sender Analytics

    Sender Analytics: Assessing the message before it's sent in order to increase impact.

Early Access to Disruptive Marketing Technology
Apply for MRI® 3.0 Beta